Finom Conf

Finom Conf: Trends & Plans

Find out how we'll live, think,and do business in 2027

28 Oct 2026Kino International, Berlin28 Oct 2026Kino International, Berlin

One day to get ready for all of 2027

For people who run their own business – whether that's a company, a freelance practice, or an idea that's about to become one. Think about next year with purpose, instead of between meetings.

What's on our stage?

Founders and experts on the things that will shape your 2027: AI, cybersecurity, tax, legal changes, growth, how work is evolving, and how to stay on top of all of it. Short and insightful talks, one stage, in English.

Final topics may change as the programme takes shape.

Who's in the room?

You'll spend the day with 500 people who run their own businesses and are asking the same questions – on stage, in the breaks, and at the afterparty. Find out what they see coming, compare notes, and be ready for everything 2027 will throw at you.

What you leave with

A clearer picture of the year ahead, notes worth acting on, and connections to people worth knowing. So you're not figuring 2027 out alone.

Free to attend, by application only.

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Speakers

The lineup is complete: founders, experts and economists on what's ahead for 2027. Sign up for Trends & Plans and we'll keep you posted.

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Kai GONDLACH
Academic Futurist and Bestselling Author

Company 2027: What the Founder Will No Longer Do Personally

Kai Gondlach is a futures researcher and managing director of PROFORE Zukunftsinstitut in Leipzig, with more than 450 keynotes since 2016 and six books on AI and the future of work. He opens every talk with "There is no future". Then he shows founders the futures they can actually shape, and why AI only buys you time if you know where to spend it.

Jonas DEICHMANN
IRONMAN World Record Holder | Resilience Expert

Because I Can. 120 Ironman in 120 Days

More about this talk will be announced soon.

Ksenia BARTON
Head of Marketing | TikTok Europe

How to Build Brands That Get Chosen in the Age of AI

AI lets businesses create more marketing than ever. But when everyone can produce more, what makes customers choose you? Ksenia Barton explores how AI is changing the way people discover, trust and buy, and what that means for founders with limited time and budgets. Drawing on brand stories and consumer psychology, she examines how a distinctive point of view, customer understanding and community can become a competitive advantage. A session on where to focus your effort, what to amplify with AI, and why giving people a reason to care remains your most valuable work.

Jonnie MAYER
Strategic Growth, YouTube Lead | Google

Automate Everything. Except Yourself.

More about this talk will be announced soon.

Sebastian STORCH
Startup Segment Leader | Amazon Web Services

The Age of Agents. AI for Fast-Growing Businesses

Sebastian Storch leads the startup segment at AWS Germany, working with fast-scaling companies on their cloud and AI journey. In this session he cuts through the AI hype to show what "agentic AI" actually means for growing businesses — and why the companies that master it will out-run competitors many times their size.

Milena GLIMBOVSKI
Founder, Original Unverpackt | Co-Founder, Ein guter Plan

There's Always a Fox. How to Plan for a Future You Can't Predict

Milena Glimbovski founded Original Unverpackt and co-founded the planner publishing house from Ein guter Plan. She has built companies, weathered crises and learned what actually gets you through hard times. Her answer might surprise you: it's not pushing harder. No lectures, no rules. Just questions worth taking home.

Nils PUHLMANN
Scaleup Growth Expert | Google

Automate Everything. Except Yourself.

More about this talk will be announced soon.

Kristjan KAAR
Serial Founder, Chief Product Officer | Finom

Welcome to the Challengers Era

More about this talk will be announced soon.

Filip and Felix RAUH
Race Drivers & Founders | RauhRacing

Money Can't Buy Authenticity (We Bought a Twingo Instead)

Filip and Felix Rauh never set out to build a brand, they wanted to become race drivers. Their talk is about how telling that story brought 110,000 people along with no ad budget, and why treating social media as a billboard is the most expensive mistake a company can make.

Melchior NEUMANN
Co-Founder, Kontist | CTO, Neuplaner

Tax Is Not a Cost Centre: 5 Moves to Make Before 2027

Melchior Neumann is the founder of Neuplaner, a group that is transforming German tax firms with technology and AI. He co-founded the fintech Kontist, runs a tax firm himself and reaches more than 100k+ subscribers with his YouTube channel STEUERFIT, one of the largest German channels on taxes for founders and small businesses.

Claus TIGGES
President, Deutsche Bundesbank, Regional Office Berlin and Brandenburg

Economic Outlook 2027 from the Bundesbank: What It Means for Small and Mid-Sized Businesses

More about this talk will be announced soon.

Schedule

We've curated one lineup for one stage, so you can spend the day listening instead of choosing.

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10:00
Doors open
11:00
Who's on stage
13:00
Break
14:00
Who's on stage
17:00
Closing
18:00
Afterparty

Join your fellow entrepreneurs for live jazz in a relaxed space, wind down the day, and keep the 2027 conversations going.

YSY BarFrankfurter Allee 23 · From 18:00 until 01:00

Free for Finom Conf guests: show your PDF ticket on your phone or your badge at the door.

YSY Bar from the street: red-framed windows in a historic facade on Frankfurter AlleeInside YSY Bar: a lit bar counter with art on the shelves and red chairs

*Drinks and snacks aren't included and are paid for at the bar.

What will 2027 ask

of you?

Six themes that answer your questions.
Talks are in English and run up to 20 minutes each.

01What's actually worth adopting, and what isn'tAI
02The risks a small team can realistically coverCybersecurity
03What lands in 2027 and what to do before it doesTax and legal
04Where the next customers come from, and what it costs to reach themGrowth
05Hiring, keeping and paying peopleFuture of work
06Running a business without running yourself downWellbeing

Talk topics may change slightly before the event.

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Sold out. Registration is closed

All seats for Trends & Plans on 28 October are taken. Thanks to everyone who applied — we'll be in touch by email. Follow Finom on Luma to hear about the next event in Berlin.

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How to get in and get ahead

Getting in takes a short form and a yes from us by email. The getting ahead part takes one day in Berlin on 28 October.

Finom Conf is free to attend. It's hard to put a price on being ready for 2027, so we didn't.

Seats are limited

We read every application to make sure Trends & Plans brings together people who run real businesses, or are about to, so the conversations in the breaks are as useful as the talks.

If we can't fit everyone in this time, we'll invite you to the next Finom event in Berlin. Follow Finom on Luma and we'll let you know.

Where 2027 stops being guesswork

Kino International

Karl-Marx-Allee 33, 10178 Berlin

Getting there

By U-Bahn: U5 Schillingstraße is right outside the entrance. From Alexanderplatz (S-Bahn, U2, U5, U8 and regional trains): it's a 10-minute walk along Karl-Marx-Allee.

At the entrance

Doors open at 10:00. Have your ticket from the confirmation email ready. No need to print it. Simply show it on your phone. We check you in at the desk and you're ready to tackle 2027 head on.

Kino International, exterior at duskKino International, auditorium

FAQ

Attending

Is Trends & Plans free or paid?

Free. But we check every application to attend to make sure the conversations in the breaks are what you need to get ahead of 2027. After you apply, we'll check your application and confirm your invitation by email, with a digital ticket attached.

Who is this event for?

Small and medium-sized business owners, freelancers, and solo entrepreneurs, including people who are just starting out and in the middle of registering a business. Seats are limited, so we ask a few questions in the application form to make sure the day works for the people it's made for.

Can I bring a colleague or co-founder?

Every seat needs its own application. Send them the application link and we'll review both.

I've been confirmed but can't make it anymore. What do I do?

Write to us at conf@finom.co and we'll pass your seat to someone on the waiting list.

Venue and data

Is the venue accessible?

If you need step-free access or any other assistance on the day, write to us in advance at conf@finom.co and we'll arrange it.

What happens to the data from the form?

We use it only to process your application and organise the event. We don't share it with third parties or use it for anything else without your consent. Full details are in our Privacy Notice.

I have another question. Where do I write it?

Send your question to conf@finom.co. We read everything and reply within 3 working days.

What if I want to become a partner for the event?

Write to us at conf@finom.co with a few words about your company and what you have in mind, and we'll get back to you.

The day

When does it start and end?

Doors open at 10:00. Talks run from 11:00 to around 17:00, with a lunch break at 13:00 and a coffee break at 15:10. The afterparty at YSY Bar (Frankfurter Allee 23) runs from 18:00 until 01:00.

What language are the talks in?

English.

Will there be food and drinks?

Yes. There's an area on site where you can buy food and drinks throughout the day.

Will the talks be recorded?

No. If you want to hear a talk, you'll need to be in the room.

Is there a dress code?

No. You're the main character here. Dress the part, whatever that means to you.